Trucks are hot right now, and manufacturers are happy to meet the demand. After all, truck customers are the most brand loyal, and the margins on trucks are much higher than those of cars. The pick up truck segment offers more choices than any car segment does. With the upturn in the U.S. economy, manufacturers are working furiously to get more people into trucks, and truck owners into newer models. When it comes to trucks, bigger is always better and not just for testosterone fuelled bragging rights. Bigger trucks can do more. They can slog through tougher conditions, carry more weight and pull thousands of pounds behind them. For those who simply need more truck, Ford has a line of Super Duty pickups, of which one is certain to get the job done.

Ford is already working on the next steps for its F-150 Lightning electric pickup truck. The company says the plan is to send the next-generation model into production in 2025.

The finalists in each of the six 2023 World Vehicle of the Year categories have been announced. Once again this year, there is a very strong Korean presence in several of the categories. The winners will be announced at the New York Auto Show in early April.

Ford wants to triple production of its F-150 Lightning in 2023. This comes after the company managed to build only 15,000 units of the electric pickup, short of the 40,000 initial goal. With supply-chain issues slowly disappearing, the automaker wants to be churning them out at a rate of 150,000 units per year, by the end of this year.