Furthering the trend of co-branding vehicles with fashion houses, magazines and automotive icons, a few months ago Kia embarked on the most ambitious marketing relationship yet- DC Comics! Last week, the company showed off the 7th member of it's superhero line-up with the Wonder Woman themed Kia Sportage SUV. Unveiled last week at the New York auto show, the flashily designed Sportage was inspired by super heroine Wonder Woman, and even comes with her tiara. In tribute to Wonder Woman, the Sportage comes complete with an aero kit, and a colour scheme to match her costume- red and blue exterior complete with stars and gold trim to represent the super heroine's Lasso of Truth. The tiger nose grille is integrated with Wonder Woman's eagle chest plate emblem, and it is flanked by a pair of blue headlights, to mirror her blue eyes. Chrome side panels invoke her invisible jet, a windshield banner her tiara and five spoke wheels her stars.
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Consumer Reports compiled its annual list of the 10 vehicles models that most disappoint their owners. The survey involved asking owners if they would make the same vehicle choice if given a second go at it.
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Fans showed up in numbers at the 2023 Montreal Auto Show, but organizers will have to offer them better in 2024. Many came away disappointed from their visit to a show that was drastically slimmed down this year.
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Kelley Blue Book, recognized as a reference in the automotive industry by companies and consumers, recently handed out its Best Buy awards for 2023 in a number of vehicle categories. Want a shortcut to the most impressive cars, SUVs and trucks on the market? Take a look.
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