Acura is looking for an image makeover, and the brand is counting on it's new TLX sedan to lead the way. The new TLX sedan is pulling double duty and replacing both the TSX and the TL in the brand's line-up. The company is loosening the purse strings on the new car's budget, with a broad marketing campaign across TV, sports, and online media included a Facebook campaign expected to reach every single Facebook user. Acura is hoping that such wide exposure will help revive the brand's stale image. Acura's brand manager Mike Accavitti said: "It’s not like we have a bad reputation that we need to overcome," he said. "It’s just we have a nondescript reputation."Acura has never spent so much as they have planned for the TLX's ad campaign, not even on last year's launch of the redesigned MDX, the company's top selling car. "TLX is a brand-new nameplate," said Accavitti. "We have to tell consumers what a TLX is, and we have to spend more."

The 2024 Acura Integra Type S sedan will be rated at 320 hp of output, the Japanese automaker has confirmed. That's five more than the Honda Civic Type R offers.

Honda is recalling 500,000 vehicles to fix a problem with seat belts that could wear out over time. In Canada, just over 51,000 models are affected.

NACTOY has announced the winners of its Vehicle of the Year Awards for 2023 in the Car, Truck and SUV categories. The Acura Integra, Ford F-150 Lightning and Kia EV6 take top honours.