Several years ago, Infiniti decided that it wanted to enter the compact luxury vehicle segment. Upon arriving in that market during the early 1990s, the Infiniti I20 was launched; a plush version of the European Primera. Here, however, buyers see it as only a luxury version of the Sentra, which wasn't very interesting.
In the wake of the Q50's arrival, Infiniti tried again instantly. At this year's Frankfurt Motor Show, it will unveil the Q30 concept, it's vision of the luxury compact car of the future. A future that is hopefully not too distant. It's design is intended to turn heads and the materials used are of top quality. The assembly will be precise and made with passion.
"The Infiniti Q30 Concept is the prelude to the expansion of our range, which supports our international growth strategy," said Johan de Nysschen, President of Infiniti Motor Company Ltd. "Our aim is to attract young and modern spirit premium customers. To answer, the Q30 Concept offers a distinctive style and reaches an unprecedented level of quality. "
The Infiniti Q30 Concept is the second model based on the new stylistic approach of Nissan's luxury brand, the first being the Q50. Both cars display several design elements of the trilogy of concepts that that have driven Infiniti's presence at the car shows of the past year: Gasoline, Etherea and Emerg-e.
Infiniti wants to bring about change in the compact luxury car category by creating a concept that goes beyond the current stylistic trends. The bold design and athletic forms should attract attention to the Infiniti brand.
When the Q30 reaches the market, it will be the first that is entirely influenced by the Sebastian Vettel model. The triple Formula One champion has had an influence in the road handling design of the Q50 sedan, but in the case of the Q30, Vettel has been present from the early stages of it's creation.
By Linda Aylesworth - autoExpert.ca