Hyundai’s Genesis brand has collected 10,000 pre-orders for the GV80 SUV.
Anyone looking for signs that the SUV wave is about to peter out is looking in vain. And that of course means the car will continue to suffer, even as markets slowly emerge from Round One with the coronavirus.
The latest bit of proof that SUVs have conquered the automotive universe is the news that Genesis has raked in close to 10,000 pre-orders for the GV80. Not yet even in production, the luxury brand’s first utility model is scheduled to debut commercially later this year.
To drive home the impressiveness of that number, compare with the G80 sedan, which served as the basis for the GV80. It has attracted only 1,500 buyers since the beginning of the year for the redesigned 2021 edition.