April sales figures have just come out and they paint a dire picture for the automotive industry as it struggles to cope with the effects of the current pandemic. But all the news isn’t bad, even though the bits of positives tend to fly under the radar these days. One of those is Toyota announcing it has sold more than 15 million hybrid models worldwide since the introduction of the very first Prius model back in 1997.
Which is quite the accomplishment, by any measure!
The feat is made even more remarkable when you consider that it took about 10 years for the manufacturer to reach the one million mark for hybrid models sold. In 2013, the figure reached 5 million mark, and it took only another four years, until 2017, to reach 10 million sales. Just three years on, the number has climbed past 15 million.
As you can see, the growth is, ahem, exponential. And it is, of course, due not only to growing consumer interest, but also to an increasingly diversified supply of products.