2014 Toyota Corolla

The Toyota Corolla is one of the best selling cars of all time. Since it's introduction in the 1960s, nearly 40 million copies have been sold. In Canada, more than 1.3 million Corollas have been sold.

Suddenly facing competition, Toyota knew that they could no longer rely on people's perception of the Corolla's reliability and resale value to sell cars. For the first time since 2002, it's not the best selling compact car in Canada, dropping to third behind the Hyundai Elantra and the Honda Civic. The last time the Corolla had a makeover was in 2009.

The long awaited eleventh generation will be available in dealerships this fall. It's dynamic styling seems to be inspired by Toyota's Furia concept that we saw in Detroit, as well as the Camry and the Avalon. It's bigger than it's predecessor too. The platform is four inches longer than that of the current version, making for a roomier interior and improved handling.

The 2014 Toyota Corolla saves weight by using lighter, high strength steel, and improved the ride by stiffening the body with reinforcements.

Toyota promises better fuel consumption through a more aerodynamic shape and various mechanical improvements, such as the availability of a CVT gearbox.

Four trim levels are being offered, CE, LE, S and the new ECO. A continuously variable transmission is available on the LE and higher models- the first non-hybrid Toyota offered with a CVT in the North American market. The base CE is only available with a 6 speed manual, or the old 4 speed automatic. The CVT models sport paddle shifters with seven preset gears. Toyota is keeping the previous engine too, a 1.8 litre, 4-cylinder with 132 hp in all models except the Eco. It will have the same base, but utilizes Toyota's Valvematic valvetrain technology which improves efficiency and boosts the horsepower up to 140.

Inside, the soft-touch materials will be part of a more refined decor. Toyota promises that it will be quieter and roomier than the current model. The rear seats have gained three inches. All models will come equipped with eight airbags and Bluetooth connectivity. An optional touch screen, push button start, sunroof and rear view camera are all available as options.

By Linda Aylesworth -


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