You would think that when people can’t agree on what a product is, that might be a marketing problem. Not so with the venerable Outback, an adopted favourite son of Canadian consumers. Is it a wagon? Is it an SUV? Does it matter?
Apparently not. Subaru is currently riding a wave of relative success with a majority of its products, a benefit of the years-long head start it got in the field of utility models ahead of the current craze. Ironically, though, the brand’s top-selling model in the U.S. remains… a wagon. OK, Subaru persists in calling it an SUV, but in reality we’re dealing more with a wagon in slightly high heels.
Whatever, the Outback is deeply appreciated for the comfortable cabin and drive it delivers, and even the simplicity but high quality of its interior finishing. Then of course there’s Subaru’s excellent all-wheel-drive system, the Japanese brand’s defining element and a valuable plus for Canadian motorists.
The Subaru Outback is, as we await a revised 2020 edition, still an excellent choice in 2019 for those who want a versatile, spacious ride that’s heavy on the safety features and can go almost anywhere, within reason. Crucially, this edition does nothing to incite the brand’s loyal fans to head elsewhere.