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2020 Hyundai Venue First Drive: A new target audience

Auto123 headed for the Big Easy this week to test drive the all-new 2020 Hyundai Venue

New Orleans, LA - In the coming years, 40% of vehicles sold in Canada will be to millennials, a group that now represents the largest segment of vehicle buyers in the country. Hyundai, like several other manufacturers, have endeavored to adapt their products to this clientele. The Venue was conceived with them in mind, and so it features a lot of technology and comes with a reasonable price tag attached.

A unique physique
Stylistically, Hyundai has made much in recent years of having chosen the chess board approach (where each piece is different) to vehicle design, instead of the Russian doll (where all models are alike). Every SUV in the Hyundai family has its own unique personality and styling that doesn’t just imitate its siblings. We salute Hyundai for choosing this approach.

Hyundai, which has dubbed the Venue “its little giant”, took care to present a model that offers ample head room and ground clearance equivalent to the largest Kona. The 2.52-metre wheelbase (on a total length of 4 m) ensures generous space for four adults inside. The width (1.70 m) and the square shape of the Venue also translate into generous space between the occupants. 

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