Auto123 gets in a first test drive of the 2021 Genesis GV80.
Even though in human years Genesis is still in its infancy, the automaker has already proven with the sedan models already under its belt that it’s able to compete with rivals in terms of quality. Hyundai’s luxury brand’s formula involves hewing to the basic principles that have driven the Korean automaker’s success and transposing them to the high-end market.
Principle number one is to offer a lot for the money, and that's just what the new GV80 does. The first SUV designed and engineered for the Genesis division, this mid-size luxury model will compete against models like the Lincoln Aviator, BMW X5, Mercedes GLE or Audi Q7 and should arrive at Genesis’ boutiques – and yes, that’s what they are - in the next few weeks. Well aware of the format’s popularity on the market, Genesis is counting heavily on this SUV (and the upcoming GV70, due to arrive in 2022) to make a breakthrough on the market, as the company currently has only three sedans in its product line.
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