Lordstown Motors starts production of its 2023 Lordstown Endurance electric pickup.
Among the small flotilla of electric pickup trucks expected to hit the market soon, there’s one that has received less attention. There’s even been doubt it might ever launch, given the fragile health of the fledgling company that hopes to bring it to life. That would be Lordstown Motors.
The automaker let it be known this week that it has actually started production of its first model, the Endurance electric pickup. While financial challenges continue to affect it, Lordstown Motors says it has assembled two models, while a third should be completed shortly.
That’s a pretty modest beginning, to say the least. However, the company says it plans to increase production if the quality and availability of parts permit. It believes it can deliver 50 units to customers this year, and up to 450 more in the first half of 2023, provided it can raise enough money to do so.