Last week, Thierry Bolloré, CEO of the Jaguar-Land Rover Group, gave an update on the electrification plans of both companies. We learned from that update that Jaguar is accelerating its previously announced plan to switch to fully electric vehicles, with 2025 as the target.
Even with things moving as they are in the industry, 2025 is a mighty tight timeline.
We learned last week as well that one of the electric models to come, na adapted version of the XJ sedan, is no longer the works. The news surprised many people, if only because when an automaker announces that it's only going to offer electric vehicles in four years, the last thing you’d expect is for it to axe a models that’s on the verge of launching commercially.
Yet this is apparently precisely the case. To understand the move, it helps to look further out on the horizon, into the longer-term future of the Jaguar brand. Last year, the manufacturer barely managed to sell more than 100,000 units worldwide. It takes Ford less than a month to sell that many F-150 pickup trucks.