It was believed that they would eventually understand that this is not the case, however the term "Bigger is Better" is still rallied by many motorists in the United States.
We recently learned on the website edition of Forbes magazine that several big names in the automotive industry accounted for large sales increases for their manufacturers during the month of April. The GMC Yukon, Toyota Land Cruiser and the Ford Expedition are among the vehicles that helped their respective manufacturers to perform well. According to Forbes, there are at least four factors responsible for the return of the dinosaurs.
First of all, Americans are regaining their confidence in the economy, which could explain why they are choosing more expensive vehicles. Secondly, the price that our southern neighbours pay for gasoline seems to have stabilized between $3.50 and $3.90 a gallon, prompting many consumers to set aside their fuel economy concerns.
Third, the fact that the United States is trying to help it's oil supply become self-sufficient, reminds Americans that their large SUV dinosaurs will not become extinct any time soon. Finally, several vehicles in this market segment have undergone a makeover recently. General Motors has completely revamped it's Chevrolet Suburban and GMC Yukon, as Toyota did with their Highlander.
Some interesting facts about the U.S. market: the GMC Yukon has seen sales increase by 137 percent over those during the same month of last year. This is the second highest percentage of the month, among all of the company's vehicles. The Chevrolet Suburban is up 32 percent for the month, but it needs to be pointed out that it's overall sales since the beginning of the year are down 12 percent.
At Toyota, Land Cruiser sales, long distributed in Canada, rose 25 percent in April and 9 percent since the beginning of the year. The 4Runner saw numbers increase 64 percent for the month and 30 percent since the beginning of 2013. For the Highlander, those numbers are 28 percent and 23 percent, respectively.
Despite being the oldest and heaviest SUV on the U.S. market, the Ford Expedition still attracts legions of fans, proven by a 35 percent increase in sales in April, and 16 percent for the year underway.
The environment is therefore not a priority for many Americans. Comfort, power and size are still very good sellers.
By Linda Aylesworth - autoExpert.ca