If you’re over 40 years of age and take an interest in the automotive domain, you are surely familiar with the name Lee Iacocca. You also likely appreciate just how much of a legend the industry has just lost.
If you don’t know Lee Iacocca, simply appreciate this: The long-time executive was one of the forces behind the creation of the Ford Mustang in the 1960s, and nearly two decades later, in the early 1980s, he literally saved Chrysler from bankruptcy.
What’s more, in an era long before social media, Lee Iacocca became a huge star, in large part thanks to his television appearances. Ad campaigns placed the executive front and centre. He personally went to bat to defend and pitch the vehicles being produced by his company, and did it with flair and conviction. In one memorable spot, he proclaimed “If you can find a better car, buy it!”
Lee Iacocca died yesterday, aged 94, due to complications arising from Parkinsons disease.