BMW already offers super-luxury models, but the German automaker has even more singular goals. Indeed, with the XM concept just unveiled, the German manufacturer has in its sights the likes of the Lamborghini Urus and future Ferrari Purosangue.
And we're talking about a full-fledged, stand-alone M model, not an M version of an existing product, something not seen since the M1 in the late 1970s. And for those who might be surprised by the choice of this SUV for the follow-up to that legendary model, know that one out of every three M vehicles sold in North America is an SUV. And the market is growing.
This vehicle will thus only be marketed as an M proposition.
Marcus Syring, the head of design for BMW's M division, says that the production version, which is anticipated for late next year, will carry 80 to 90 percent of the design elements seen in the design study shown today. According to the designer, the M division wanted to celebrate its 50th anniversary (it was founded in 1972) with something surprising, something unexpected. In fact, the SUV borrows elements that were seen on the M1, which appeared in 1978. An example: the two BMW logos on the rear window.