The first electric model from the Cadillac brand has just been launched. The Lyriq SUV hits dealerships soon and get a starting price of $67,698 CAD.

The second EV from Cadillac is not going to sell for anything close to that, we already know. The Celestiq is taking aim at a wealthier clientele, one that prefers their vehicles to offer the highest levels of luxury. Last week, we learned that it will be assembled by hand at GM’s plant in Warren, Michigan. The facility is getting an $81 million investment to bring it up to date.

While there’s been no official announcement, speculation has increased regarding the price point for the Celestiq. Most rumours have pointed to a price above $100,000, but a new report citing a credible source indicates that may be a real lowball guess. New information coming from a source close to the Celestiq project indicates we could be looking at a price point in the neighborhood of $300,000 $ USD for the all-electric luxury sedan.

That’s quite the difference, and since the Wall Street Journal reported the figure, it has made its way quickly around the internet.

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