Cadillac and the United States Tennis Association (USTA) have reached an agreement that will change the face of the US Open. The American luxury brand becomes the official automaker of the US Open, and will remain so for several years to come.
The number of years for the agreement was not disclosed. In 2009, when Mercedes-Benz signed its partnership, it was initially for four years. The German manufacturer succeeded Infiniti (1989-1999), Lincoln (2000-2004) and Lexus (2005-2009) as official partners of the US Open.
The 2022 edition of the event, which is always held in early September in New York, gets under way in a couple of weeks, and we can expect to see a lot specifically of the new Lyriq EV.
As well, the Cadillac logo will feature on all the courts and nets at the USTA Billie Jean King National Tennis Center in Flushing Meadow, Queens, New York.