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Cadillac Has Faith In The SUV

Like many other luxury car manufacturers, Cadillac knows that they cannot survive in today's market without a full range of sport utility vehicles in it's showroom. According to a report from Reuters, the Detroit based luxury brand will add three SUV models to it's line-up by 2017.

The first to be introduced, in 2016, will replace the SRX. It will be followed by two additional models, one small, the other extra large. Cadillac wants a piece of the market share currently held by German auto manufacturers Audi, BMW, and Mercedes. Each of these companies are well established in the luxury SUV segment, and well represented at all levels. That is to say they each offer several models in a variety of sizes.

For Cadillac, the emphasis will be placed on a range of luxurious crossovers and SUVs, while not forgetting to put more improvements into their cars on the market, in particular, a new model, the LTS which is scheduled for 2015. This car, assembled on a rear-drive chassis, fill immediately follow the new CTS which should hit dealerships very soon. The LTS, larger and more luxurious than the CTS, will rival the BMW 7 Series and the new Mercedes-Benz S-Class. Not an easy task!

Complimenting Cadillac's range is a coupe version of the ATS, also scheduled for 2015, the ELR extended range electric car planned for later this year, and next spring's redesign of the Escalade.

The Cadillac Escalade was the first sport utility to join the Cadillac line in 1998. More of an improvisation than a new product, the Escalade was a slightly modified version of the GMC Yukon Denali. The current version dates back to 2006 and is offered in an extended ESV version, a cousin of the Chevy Suburban, and a delivery van that is related to the Chevrolet Avalanche.

As for the Cadillac SRX which first arrived in 2003 as a family version of the Cadillac CTS. The SRX has been the luxury equivalent of the Chevrolet Equinox since 2009. With the second generation's arrival, U.S. sales of the SRX have more than doubled. As the crossover segment is currently skyrocketing in the U.S., Cadillac's core market, and luxury brands selling very well in China, the company is counting on the SRX to boost it's fortunes while offering strong brand representation.

By Linda Aylesworth - autoExpert.ca

 

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