The Genesis brand’s first few years have been very successful, especially in terms of the number of awards its cars have garnered. But while the G70 has found its market and the G80 is performing respectively, few buyers have been tempted by the company’s flagship G90 sedan.
Certainly, any product with the mandate of competing against big - and big-time – luxury sedans like the BMW 7 Series, Audi A8 and Mercedes-Benz S Class is going to have a rough go of it. Genesis has in fact done the only thing it could do, which is offer more for less.
For 2020, Genesis has lightly redrawn the model’s line, continuing the fine-tuning it started with the model last year. Most notably, the front end gets a new design for the quadruple headlights, and that design figures to be the new visual signature for the Genesis brand. The back end has been extensively redesigned, with the rear lights presented with the idea of evoking the brand’s logo’s wings. It’s an improvement over the previous design that most found to have missed the mark.
Inside, Genesis has also brought some needed changes. The number of commands has been reduced to simplify the user experience. The quality of the materials has been upgraded, including as it applies to the seats, dashboard, central console and wood accents.