During the current transition to electric mobility, some automakers have gone to some effort to ensure their EVs look completely distinct from their ICE models. But don’t expect that from Alfa Romeo. In a discussion with Top Gear, the Italian brand’s head of design, Alejandro Mesonero-Romanos, pooh-poohed the idea that an automaker’s EVs need to take a different design path.
The former Renault, Seat and Cupra designer, now heading Alfa’s design department, said that that approach, meant to send a clear signal to consumers that such and such a new EV was something completely new, may have made sense when EVs were just appearing on the landscape, but no more. Now, he said, “everyone is, or will be, electric, so there is no need to say, ‘hey, hello, I’m electric, look at me’. There is no need to signify that you are electric.” In his view,
“Electrification changes the way the car moves, but the character, the style, the values will remain. Looking electric for the sake of it doesn't make sense from my point of view.”
- Alejandro Mesonero-Romanos, Alfa Romeo head of design