The Dodge brand has an image that’s somewhat unique in the industry, its adrenaline-inducing American muscle cars becoming an increasingly rare species in the automotive eco-system. It’s clear, however, that the current way of doing things is on borrowed time. The combustion engine’s hegemony is coming to an end, and electrification in its different forms is going to take up an ever-larger place in the vehicles we drive around in.
We’d already heard from FCA (Fiat Chrysler Automobiles) that it plans to step ahead efforts in the domain of electrification in the next 12 to 18 months. And Dodge is part of its plan.
"I think the absolute future is electrification of these cars. That's not necessarily bad. It could be [battery electric], it could be [plug-in hybrid], it could be regular hybrid, could be e-axles, any one of the number of electric technologies. But I am a firm believer that electrification will be the key to high performance in the future."
- Tim Kuniskis, head of passenger cars for FCA, speaking to Automotive News