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Escalade and Camaro could become sub-brands at General Motors

•    GM is reportedly considering transforming the Escalade and Camaro nameplates into sub-brands.

•    The automaker is already doing that with the Corvette - at least one new vehicle, an SUV, is planned for that name.

•    Each sub-brand would put forward a few models inspired by the identity established by the Escalade and Camaro models.

We think we see a trend at General Motors (GM). The company is adopting a clear strategy of using some of its nameplates as sub-brands, with several models and configurations being produced under the same banner. 

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