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FCA Files Trademark for Dakota Name

Rumours have been circulating for years that the Dakota nameplate is set to return to the FCA Group lineup of pickups. Recently, Fiat Chrysler Automobiles took a step that only stoked those rumours furthers, as the company filed a trademark request for the Dakota name with the U.S. patent office. The request was made on April 29.

The filing was unearthed by Motor Trend magazine.

We’ve mentioned before that these types of trademark filings don’t necessarily mean the company filing is on the verge of producing a vehicle carrying the name. Automakers routinely make these requests simply to keep a name under their control. In the case of the Dakota there’s another possible reason for the filing: the Mopar division still sells components for older-generation Dakota trucks, so this could in itself explain the filing.

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