For the third time in the last 10 years, the FCA Group (Fiat Chrysler Automobiles) has registered the Cuda name with the U.S. Patent and Trademark Office.
What does this mean? Let’s try to guess.
First of all, let's remember that protecting trademarks on nameplates is a common practice. When a name is registered, it is patented for a certain number of years; eventually a manufacturer must re-apply for a trademark to hold on to its rights. In the case of the Cuda name, FCA made a first application in 2010, and repeated the gesture in 2017. This is thus the third patent application in 10 years.
The application, filed on October 12, was spotted on the MuscleCarsAndTrucks website.