Last July, the company that is arising from the merger of the Fiat-Chrysler and PSA Groups announced its official name: Stellantis. Now we’ve been treated to how that name will look, officially.
In the new logo, there’s no avoiding the space evocations at work; in fact there’s a clear NASA-like feel to the lettering and symbols that make up the design. That’s not that surprising, given that the name Stellantis includes a derivation of the latin verb “stello” (which translates as “to brighten the stars”).
The company says there is in the design an explicit call to evoke “the spirit of optimism, energy, and renewal” – which of course has always been a core branding focus of NASA - and that the logo reflects “a diverse and innovative company determined to be one of the new leaders in the next era of sustainable mobility.”
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