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FCA Reserves the Hornet and Dodge Hornet Names

It is common for manufacturers to reserve names with official authorities. We don't always mention them, because in many cases the requests are routine and don't necessarily lead to the arrival of new products. However, on some occasions, they are very useful for discussions.

This is the case with what has been going on at FCA (Fiat Chrysler Automobiles) ; it has come to light that the firm registered a well-known name, Hornet, for the American market but also for Canada and Mexico.

The Hornet name became known in the early 1950s when automaker Hudson used it, but it was also used within the AMC (American Motors Corporation) family of products during the 1970s.

The only time Dodge has used the name Hornet was for a concept, presented at the Geneva Motor Show in 2006. That vehicle intended for the European market had a 170-hp engine developed in collaboration with BMW. Response from the public at the time was very positive, leading Chrysler to look at finding a way to take the concept into production.

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