Ford seeks trademark for Ecobeast

In a peek behind the curtain of what may be to come from Ford, we have learned that the Ford Motor Co. has filed to register the term "Ecobeast" as a trademark. According to the U.S. Patent and Trademark Office website, the automaker filed the second of two applications on December 22, 2014.

The most recent application specifies that the mark is to be used for auto engines and automobiles. An earlier application, filed on February 26, is so that the term can be used with automobile-related decals, graphics and bumper stickers.

Ford, the second largest U.S. automaker has been repeatedly praised for it's successful series of Ecoboost gasoline engines. The 1-litre Ecoboost engine has won numerous awards throughout recent years, including Engine of the Year.

While automakers file trademarks left and right, sometimes they are never used. Sometimes they are merely registered to keep others from getting their hands on them. It probably would not be good for Ford if, say, GM started using the Ecobeast name. In this case, the Ecobeast trademark will likely be put to good use.

A big brother for the Ecoboost? It is assumed that the Ecobeast moniker would be used with high-performance, more muscular variants of Ford's Ecoboost engines used by the new Ford Performance division. It has been rumoured that these are already in the works, since V8 engine plants have already scaled back production. Some speculators have suggested that the Ecobeast will be a higher output version of the largest engine in the EcoBoost family, a 3.5-litre six-cylinder, or even a separate sports division of EcoBoost engines, covering all sizes and optimized for better performance.

Already, Ford has tinkered with improving the performance of the EcoBoost, most notably with the new, turbocharged Mustang and with the Focus and Fiesta ST. Already loving owners are messing with their car's graphics, applying 'EcoBeast' stickers and badges resembling the EcoBoost logo to their vehicles

Another possibility has to do with a rumoured next-generation SVT Raptor, which may or may not appear in Detroit this month. This 2016 Raptor is said to be powered by a twin turbo V6, said to be significantly more powerful than it's predecessor, a 6.2-litre V8.

We might even get a sneak peak at the 2015 Detroit Auto Show, when Ford brings it's performance merchandise out to play.

By Linda Aylesworth -


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