Since its debut a decade ago, the Raptor version of the Ford F-150 has dominated the segment that it basically created, that of high-performance off-road pickup trucks.
This year is different, though, since the just-unveiled new Raptor actually has competition staring it in the face, in the form of the Ram 1500 TRX. For Ford, the debut of that truck makes now a good time to launch its riposte – and frankly, in the world of pickup trucks, it's all about perception. You have to offer more than your rival, practically at all costs.
As per this arms race, the new Raptor benefits from significant improvements, and that’s before an even more powerful R version makes its debut, sometime in the coming months. That should be the one to really get enthusiasts drooling. In the meantime, though, here are details on what Ford has done with its third-generation dino.
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