We’ve a wide range of new electric vehicles announced and presented in recent months, but with few exceptions they come with steep price points attached. Ford, not for the first time, says it wants to do things differently, specifically by offering more affordable models.
In fact, that was the exact strategy that allowed the company to revolutionize and car industry and make itself into an automotive giant over a century ago, with the iconic Model T. It has experience in making new vehicles that are accessible to the masses.
With CEO Jim Farley at the helm, Ford seems to be returning to an old playbook. In a recent interview reported by Wards Auto, he said that the company he now runs is not interested in selling electric vehicles priced over $100,000.
In fact, Farley said Ford's electric vehicles will be priced between $20,000 and $70,000 (USD), which is relatively affordable compared to luxury brands such as Porsche, Tesla and Mercedes-Benz, among others.