The traditional media day to kick off the Frankfurt auto show featured its share of eye-catching concepts, and one of the most striking was the Vision EQS design study presented by Mercedes-Benz. More than anything, the prototype showcases the brand’s design signature for its future line of electric sedans.
The EQ language design, first introduced with the EQC SUV, is characterized by a front grille totally distinct from the company’s vehicles produced up to now. Clearly, the goal was to create real differentiation between combustion-engine vehicles and electric ones.
Is it esthetically successful? Up to you to judge. Personally I’m not entirely convinced, at least if you’Re talking about the EQ vehicles’ front ends.
The Vision EQS in particular is a really radical departure. All of the front end’s elements are different, and prominent. The illuminated grille has the appearance of a traditional grille, but it’s an illusion. As for the blue tone to the outside, it’s just as dominant on the inside.