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Generation E: General Motors' New Vision

GM today unveiled its new five-year plan, based on an aggressive move towards electric mobility. The campaign will be powered by a $27 million USD investment that will lead to the launch of no fewer than 30 new electric models globally by the end of the five-year stretch.

Performance, flexibility and accessibility

Under the theme "Everybody In", a major advertising campaign will launch first in the United States and then around the world (including Canada), conceived as a call to action reflecting an approach to electric mobility that is inclusive and accessible.

The company is also evolving its brand identity as GM transforms its logo to embody a vision that foresees a world free of accidents, emissions and traffic jams. A logo for electric vehicles that is more inclusive and accessible, reflecting the image of the advertising campaign.

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