GM is not intending, at least for now, to follow Ford's example and dump it's small trucks. Last week they gave us a look at the bodies of their overhauled Chevrolet Colorado and GMC Canyon models. Both will return as refreshed 2015 models once the older model's inventory has been liquidated, at least in the United States.
Smaller trucks are a tough sell these days. With fuel consumption improving in larger models, and prices that are increasingly close to their bigger counterparts, it's getting harder to penetrate the market with small trucks. Ford withdrew their Ranger, much to the chagrin of many fans. The Ranger is a success elsewhere around the world though, so much that Ford has trouble keeping up with demand. In the United States, the Toyota Tacoma has benefited by recovering these fans and currently holds fifty percent of the market.
GM builds the Colorado and Canyon at their Wentzville, Missouri assembly plant, where it has invested $513 million. These will be limited to North America, rather than part of a global market and will share parts with other models sold in Brazil. Thailand and elsewhere. The trucks will meet the needs of North American consumers, but GM has not given further details. What is certain is that the Chevrolet Colorado will be the sport model, while the GMC Canyon will be more work oriented. GM says that it wants to redefine the segment.
General Motors claims that there is space on the market now that Ford has abandoned it. GM and Ford are used to closely following the decisions of the other, so it could be interesting to watch and see if Ford will reconsider and replicate their rival's actions.
Nothing is for certain though. GM could still change their minds, as compact pickup truck sales have declined even further since the decision was made to renew the Colorado and the Canyon. General Motors counts for 25 percent of small truck sales in the United States.
If GM manages to revive the category, perhaps Ford could review their decision on the Ranger?
By Linda Aylesworth - autoExpert.ca