Hyundai Dealers Get Image Change

Hyundai dealers will get a makeover during the coming months. Indeed, Hyundai Auto Canada announced on Wednesday that it will roll out a new visual identity for it's entire national dealer network. Now represented by the blue and white colours, the new design will fit into the global identity of the company. This new initiative is called the Global Dealership Space Identity (GDSI) and will be introduced at all Hyundai dealerships around the world.

What is immediately noticeable is the new exterior colour scheme. Dealership rooflines will now be bronze coloured, but Hyundai's signature blue hue will remain as an accent colour inside the dealerships. To facilitate and enhance the customer's experience, showrooms will now feature quality modern furniture, customer lounges, as well as new digital kiosks, tablets, shelves, and wheel stands. Plants and indoor trees will bring natural, environmental elements into the showroom space, and flooring will bring to mind a natural landscape.

"The automotive industry is filled with brands that adhere to primary colour such as blue or red and it is time for Hyundai dealers stand out among the competition the same way Hyundai vehicles stand out on the road," said Don Romano, President and CEO of Hyundai Auto Canada. "Rather than abandon our history with the blue colour to pursue a new direction, that colour will be found throughout the new dealership design in strategic, highly visible customer centric areas. Instead, our goal for GDSI is to introduce a more modern, premium look to our dealerships that will elevate the perception Canadians have of our brand in the same way our Fluidic Sculpture vehicle design elevated their perception of our products."

This new design originated in the company's home market of South Korea and will be first integrated into dealerships that are currently under construction or renovation. For existing dealers, the new image will be implemented gradually. Ultimately, all of the dealerships around the world will share the same design elements, with some adjustments incorporated to accommodate local climate and showroom size. However, the goal remains the same: to install a more sophisticated image to showcase the company's world class vehicles.

A new showroom for prestige vehicles will be added to certain dealerships, in order to showcase the Genesis and Equus sedans. Hyundai Auto Canada currently has 211 dealerships across the country.

By Linda Aylesworth -


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