Last night, Hyundai took advantage of technology to present the seventh generation of its popular Elantra model live on the Web. The big news, in addition to a design that promises to leave few people indifferent, is the arrival of a hybrid variant in the lineup.
At the same time, Hyundai sends a message loud and clear that it's not about to abandon the car segment. After the Sonata, the Elantra follows with its own completely new, aggressively redesigned look.
The exterior design of the model is sure to be the topic of some debate. Hyundai describes its approach as Sensual Sportiness, with the Elantra the second car to be transformed by it after the Sonata.
“Like the first generation, the seventh-generation Elantra/Avante has a bold character,” said Luc Donckerwolke, Hyundai's Chief Design Officer. The fresh aesthetics have been complemented by unconventional lines and a face that has broken a taboo in automotive design, in the view of the designer. How so? “The new Elantra is highlighted by its stance that looks like geometric crystals and divided body surfaces to get a strong emotional response from the customers,” he explained.