In a competitive car market where thanks to the internet, customers are extremely well informed before walking into a dealership; automotive manufacturers and sellers are constantly looking for ways to offer more than their competition. This is especially true in the midsize sedan segment. One of the most effective tools that a company can wield to ensure smooth sales and happy customers afterwards is service. When the salesman has your old clunker washed by the guys out back as you sip the latte he handed you while you browse the showroom floor, as a customer you're going to feel looked after. These simple and inexpensive touches can help to quickly turn a browser into a buyer.
To ensure customer satisfaction even after signing on the dotted line, Hyundai is taking things a step further, and putting their money where their mouth is. They are offering a money back return policy on their Sonata sedans, without any penalties or usage fees. Now purchasers will have up to 30 days with their new car to be absolutely certain that it is indeed the right car for them.
With several competitors in the same class offering newly redesigned models, Hyundai knew it had to differentiate itself. The program, called the "Hyundai Promise" applies to purchases of the Hyundai Sonata and the Sonata 2.0T and offers buyers their money back if they are not satisfied with their purchase. In addition, Hyundai has extended the warranties of these vehicles from 5 years and 100,000 km to 7 years and 120,000 km. To qualify for the refund, the car must be returned within 7 to 30 days of delivery, and it must have been driven fewer than 2,000 km. It also cannot display signs of significant damage or have been in a collision.
Finally, the customer needs to show that they intend to purchase an alternative vehicle from a non-Hyundai dealership. Customers returning a Sonata will receive a refund of their first payment, taxes, fees, levies and deposits that were paid at delivery. The program is being offered nation wide for a limited time to finance customers. The Hyundai Sonata Hybrid is not included in this offer.
Hyundai says that their Hyundai Promise program gives customers peace of mind, both at time of purchase, and over the long term through the extended warranty. They say they want to assure their customers that they made the right choice when purchasing a new Sonata.
By Linda Aylesworth - autoExpert.ca