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Infiniti Blows Out 30 Candles

Spaceport America, New Mexico - In 1989 Infiniti launched its first model in the United States (the company expanded to Canada in 1990). Its big Q45 sedan had been the subject of an ad campaign that starred a quiet lake on a rainy day with just the name Infiniti appearing at the end of the ad. A bold move for a new company – and a grille-less car – that nobody knew about when it arrived on the market. After its early years marked by the M30, J30 and FX35 models, Infiniti turned to the future with two forward-looking solutions designed to excel in a greener market.

A unique solution
Beyond the full-on electric solution that all car manufacturers are including in their strategies, Infiniti is also looking at another approach called E-Power at Nissan, which is already on the market in Japan. 

Different from traditional hybrids, this system doesn’t offer any electric-only range like a typical plug-in hybrid vehicle, but it’s still an electric vehicle according to Infiniti – though as you’ll see the automaker is playing on semantics. 

The new technology relies on power from two electric motors - one on each axle - located under the cabin floor, with a capacity ranging from 3.5 to 5.1 kWh, depending on the model. These two electric motors provide power that will range from 248 to 429 hp and all models (5 in total in the next three years) will be AWD. 

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