Infiniti Wins Two Best New Technology Awards

Last week at the Automobile Journalists Association of Canada's press conference, #Infiniti was awarded two prizes for it's work in leading edge technologies.

Firstly, note that this is the first year for AJAC to award two technological innovation awards. In the past, the jury struggled to choose between innovations that could improve comfort, performance or fuel economy, and innovations that could ultimately save lives. This is no longer a dilemma, since the AJAC will now present one trophy in each category. The AJAC jury is composed of a dozen journalists who are recognized as having specific technical qualifications.

Infiniti was the recipient of the Best New Innovation #Technology award, for it's Direct Adaptive Steering system. With it, a vehicle's driver can select the exact level of precision and sensitivity of their steering. This system is managed electronically. A rapid response receiver fine tunes everything, and vibrations that annoy some drivers may be eliminated. The steering response is also faster and more accurate.

Infiniti also walked away with the award for Best New Safety Technology for it's Predictive Forward Collision Warning system. This technology has the advantage of being able to prevent risks that are outside of the driver's line of vision. In fact, not only is the system able to detect the speed and distance of the vehicle ahead, but also the one ahead of that one.

The system sends out a radar signal to the body of the vehicle ahead of it. The radar signal is then analyzed by the system, which can then initiate a series of actions if it detects a change in the signal. First it begins triggering a visual alert to tell the driver to begin braking. If there is no reaction from the driver, it will then begin to beep. If there is yet still no response from the driver, the system will then manipulate and tighten the driver's seatbelt as a final alert and as a safety precaution for the driver.

Each of these new technologies are available on the Infiniti Q50 sedan. The hybrid model of the Q50 also walked away with AJAC's Best New Luxury Car over $50,000 award.

By Linda Aylesworth -


Infiniti for sale on

***other***2015 | $29,995
Q502014 | $22,888
G372013 | $32,888
EX352011 | $14,995

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