Kia decided to kick off the new year with a new logo and new slogan and a vast - really vast -  display of fireworks.

The logo, which has been previewed so is not much of a surprise, shows the K-I-A letters, but in a more stylized design, with the letters connected. The company’s top brass pointed out that the logo was conceived so it bears some resemblance to cursive handwriting, which it says signaled Kia’s commitment to its new brand mandate.

And what would that be, exactly? We’ll have to wait until January 15, when Kia has scheduled a presentation providing more details regarding that its new orientation.

The new logo will gradually start to appear on the brand’s models starting this year.

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