This week British manufacturer Land Rover celebrated its 70 years of existence; on April 30, 1948, the first production vehicle from the company was introduced at the Amsterdam auto show.
At the outset, the utility model introduced by the Solihull-based firm was marketed to farmers and designed to meet their specific needs. Heavily inspired by the Jeep Willys, that first Land Rover grew increasingly unique over the decades as different variants and generations were introduced.
In 1970, the Range Rover, still with us today, first saw the light of day. Six years later, the company produced its one-millionth vehicle. Cut to the present day, and the company has sold seven million units in all during the past seven decades.
The history of the British brand is undeniably rich, and it was central to Land Rover’s celebrations, starting with the Web broadcast that paid tribute to the company’s glorious past.
The 30-minute+ video shows a number of the different vehicles that populate that past and solidified Land Rover’s reputation, and it also spotlights some of the impassioned fans of the brand.