Usually, when manufacturers test the new generation of a model, they fit it with a camouflage suit to hide as many details as possible. And usually, spy photographers are on hand somewhere in the vicinity to snap shots of the models when they’re out and about. The images are then sold to those media wanting to be the first with a scoop.
Mini has cut to the chase this time – cutting out the middleman, if you will – by releasing the first images of the next generation of its Cooper... with its camouflage suit on. As a strategy, it's quite original.
So what do these pictures show us?
Immediately apparent is that the model keeps its unique style – and that’s just fine. Anything else would have been shocking. However, the camo does its job, and when it comes to details many elements are still under wraps. That said, some shots are revealing enough to give an idea of what we'll be getting - or not getting - with this fourth generation of the British icon.