Ford has reportedly received more than 150,000 reservations for the new 2021 Ford Bronco, according to Automotive News, which cites Ford CFO Tim Stone. Over at the Bronco6G online forum, dedicated to all things Bronco, the figure advanced is 230,000 pre-orders, attributed to “anonymous but reliable” sources.
Ford has not provided an official number regarding the reservations it has collected from eager future owners, but it did recently confirm that those not already in line with pre-bookings will be waiting until 2022 to take delivery if they reserve now.
Whether the true total is at the lower or higher end of those estimates, it’s an impressive haul for Ford, which is readying to market the first real rival to the Wrangler in seemingly forever. At the same time, the reservations total has to be taken with at least a little grain of salt, since all that’s required for a potential buyer to reserve a Bronco is a small $100 deposit. Which is refundable to boot.
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