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New Mazda3 Joins Canada's Most Competitive Auto Market

Canada's top seven selling cars are all found in the compact segment. We seem to love these smallish cars, all of which are of similar size and shape and priced in the $15,000 to $30,000 range. We buy three times more compacts than we do intermediate level cars, and four times the number of subcompacts. Canadians love their compacts- the Honda Civic, Hyundai Elantra, and the Toyota Corolla outsell everything else by a very wide margin.

The compact car segment is a tough one, super competitive and not for the weak. Buyers call the shots, and dealers are continuously pushed to offer more for less, either by demanding customers or by the constant one-upmanship by the competition.

It's a brave automaker who enters this segment, though the rewards can be staggering. Mazda is stepping up with it's brand new 2014 #Mazda3. The company is so proud of this compact, that it thinks it has a shot at the number one spot on the list of Canada's best selling cars. That's an ambitious plan, the Honda Civic has sat at the top of that list for the last fifteen years.

Right now, the Mazda3 is the fourth best selling car in the country. It is bested by the Civic, Hyundai's Elantra and the Toyota Corolla. The manufacturer longs for the days when it reigned and a representative says that the Mazda3 “will once again be the benchmark for the compact car segment in terms of design, performance and efficiency.” During the period of 2005 to 2011, the Mazda3 was one of the top 3 selling cars in Canada.

Mazda is undergoing a transformation. Their SkyActiv technology is spearheading the way, making them a leader in technology. They're presenting their brand as an alternative to premium models, at mainstream pricing. Their cars are packed full of features that one would expect to find in higher level trims. While their premise that they are BMW level cars at Honda pricing is bold, it's an interesting way to market and differentiate themselves in the crowded compact market.

In the meantime, they'll join the others in enticing customers who are demanding top notch quality, great performance, high fuel economy and lots of style, all at a $200 per month lease payment.

By Linda Aylesworth - autoExpert.ca

 

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2011
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