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Nissan’s Turnaround Plan Includes a Focus on Three Markets

The coronavirus pandemic has hit all carmakers hard, but for Nissan, the blow was particularly harsh. The Japanese automaker was already facing significant challenges, not least of which a significant drop in sales and an aging portfolio.

Add to that the saga surrounding the company’s former big boss, Carlos Ghosn. When things go south...

Now, Nissan will announce a new turnaround strategy on May 28 based around a three-year plan. It will inevitably come with significantly lower sales targets and job losses around the world. This is according to a new report by Reuters, which cites sources very familiar with the company's plans.

Most strikingly, Nissan is reportedly going to focus on the core markets of North America, Japan and China, leaving Europe and the rest of Asia respectively to its Alliance partners, Renault and Mitsubishi. One advantage of this is that the Renault-Nissan-Mitsubishi Alliance would avoid internal competition.

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