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Renault-Nissan Alliance: It's Been 15 Years

My, how things change. On March 27, 1999, Renault invested $5.4 billion U.S. dollars to acquire a 36.8 percent stake in Nissan, which at that time was close to bankruptcy. In 2013, Renault-Nissan sold 8.3 million vehicles, nearly double the number from 1999. Today, Renault owns 43.4 percent of Nissan, while Nissan owns a 15 percent stake in Renault.

One in ten cars sold around the world comes from the Renault-Nissan Alliance. In addition to the two main brands, the alliance includes Renault Samsung, Infiniti, Venucia, Dacia, Lada and Datsun brands. In 1999, sales of vehicles in the group of countries called BRIC (Brazil, Russia, India and China) accounted for 1 percent of the alliance's total sales. Today, more than 30 percent of production is sold in these countries. Renault-Nissan has also launched a vehicle architecture specifically dedicated to emerging countries.

We also know that Renault-Nissan has been a pioneer in the zero-emission mobility race. Renault and Nissan have sold more than 134,000 zero-emission vehicles throughout the world since December, 2010, with the Nissan LEAF was launched. This figure is more than those from all other manufacturers combined.

In 2013, the synergies within the alliance lead to a savings of around 2.8 billion euros. On April 1, the Renault-Nissan Alliance will begin converging its fields of engineering, manufacturing and logistics, procurement and human resources with the objective of saving over 4.3 billion euros in 2016. This new step will allow Renault and Nissan to jointly manage the four major sectors of the company. A new steering committee will implement this new organization.

The alliance has several other partners including Daimler of Germany, China Dongfeng Motors, Ashok Leyland India and Mitsubishi Motors of Japan. The Renault-Nissan Alliance employs 450,000 people worldwide, including those of AVTOVAZ (Lada) and Dongfeng Nissan.

By Linda Aylesworth - autoExpert.ca

 

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