British luxury automaker Rolls-Royce announced its 2021 sales figures this week, and like Bentley did last week, it was happy to report a banner year, this in spite of some real headwinds like the ongoing chip shortage and other issues generally connected from the in-no-way-behind-us pandemic.
Indeed, Rolls-Royce, now a subsidiary of German auto giant BMW, sold more vehicles in 2021 than it had in any previous year in its long, 117-year history. Rolls-Royce CEO Torsten Müller-Ötvös said the automaker sold 5,586 vehicles in all, in 50 different countries. That total represents a 49 percent increase in relation to 2020, and it meant the company’s biggest challenge was producing enough of its vehicles to meet demand from well-heeled customers:
“In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand.”
- Rolls-Royce CEO Torsten Müller-Ötvös