How to stand out in today’s crowded automobile dealership market? A Kia dealer in Quebec is using aromachology to greet everyone who comes through its doors, whether to work there or to buy a car, with a signature scent. This innovative concept for the Kia Sherbrooke dealership was created in collaboration with Élixir Marketing Olfactif and Bravad agency.
In Canada, only 2% to 3% of companies use aromachology, a new marketing tool that delivers tangible results. According to the Journal of Marketing, people who are exposed to a pleasant scent in a retail environment will increase their appreciation of the store’s design by 20%, and will feel that the space is more colourful. What’s more, an olfactory immersion in a commercial setting can increase impulse purchases by 38%, and the intent to return by 78%.
“Aromachology… allows a company to create an immediate connection with its customers and teams.”
- Christine Chamberland-Beaudoin, president and founder of Élixir Marketing Olfactif