Scion, a division of Toyota, is hoping to regain momentum in North America as they prepare to introduce their iM concept at Los Angeles Auto Show this month. The iM, is a hatchback designed to appeal to younger, adventurous drivers.
"The tastes of today's younger buyers have evolved," Doug Murtha, Scion vice president, said in a statement. "They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers." He added: "The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers," and that we should "stay tuned for more on how we will bring this vision to the road."
Scion describes the concept's looks as having "sleek styling with the versatility of a modern hatchback" and was designed "to catch the eye of Scion customers."
The iM compact hatchback sports five doors, and a race car inspired exterior. It features a lower ride height and wide aerodynamics. Equipment includes performance tires wrapped around 19-inch forges alloy wheels, vented front rotors, adjustable height racing suspension and four-piston callipers.
The iM isn't exactly a new car. In Europe, it's been known since 2012 as the Toyota Aurus, which is based on the Corolla. For the North American market, the Aurus has been glitzed up and rebadged. The Aurus is powered by a 132-hp, 1.8-litre four-cylinder engine, so we shouldn't be surprised to find the same under the hood of the iM. It's possible that they will surprise us, however, with the more powerful 179-horsepower 2.5-litre found in the TC.
While the Aurus shares a platform and underpinnings with the Corolla, the iM has received wide-body aerodynamics and a lower ride height thanks the it's height-adjustable race suspension. It's got a more aggressive looking front and rear fascia, augmented with deep air intakes, LED fog lights, race styling and a custom paint called "Incrediblue" blue.
The Scion iM could also fill the compact wagon void in Toyota's line-up created when the Matrix abandoned the U.S. market.
Scion says that they will reveal more plans about the future of the iM in North America at April's New York auto show.
By Linda Aylesworth - autoExpert.ca