The current situation of the new Honda Accord is almost without precedent in automotive history. The model, fully redesigned for the 2018 model-year, has piled up the awards and positive reviews since it debuted in Detroit in July 2017. Automotive journalists have been unanimous in praising it; it’s been called the best Accord ever made, period.
This kind of positive feedback should by all rights translate into robust sales growth… or some kind of growth, at very least.
And yet we are seeing the exact opposite happen with the Accord, a sedan that is perennially one of the top-selling vehicles in the U.S, across all categories.
The vehicle voted North American Car of the Year is failing to seduce customers. In April, only 21,751 American consumers signed on the bottom line to acquire one, for a drop of 19.3% in comparison with the same period in 2017…for the old model!