After first being pegged as a "chick car", Fiat's 500 is undergoing a makeover. Targeting male customers, Fiat has released a new "GQ" edition, aimed at metrosexuals.
According to the Merriam Webster dictionary, a metrosexual is "a usually urban heterosexual male given to enhancing his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes".
In Fiat's press release, they presented what they called the Gentleman's Car, a special edition for metropolitan men of the third millennium. It's release is in collaboration of Gentlemen's Quarterly men's magazine which highlights modern fashion and style trends.
The car's target customer is a man with uncompromising style and a sophisticated aesthetic. Young, connected, and committed to experiencing the fun, social life and culture of modern cities.
The show model which debuted at this month's Geneva Motor Show features a sporty looking two-toned matte grey and carbon black finish, with orange detailing. Production customers will receive a two tone metallic grey and black version.
The co-branding with Gentleman's Quarterly includes orange GQ badges that match 500 logos of the same colour.
This special series is based on the 500S model, but differs in paint job, chrome mirror covers, unique 16 inch alloy rims with the GQ logo. It also features some exclusive touches like the orange 500 logo found on the hub caps, and on the 100 HP 1.4 litre engine version, orange brake callipers.
Like others in the 500 line-up, the car's aggressively cute appearance attracts a great deal of attention. It's fun to drive, and gets great gas mileage- 37-38 miles per gallon (combined). Under the hood, the Fiat 500 GQ comes with several available engines, ranging from 60 to 100 horsepower, all of which are combined with a manual gearbox.
Inside, the orange Fiat 500 GQ logo can be found on the dash, and the contrasting stitching on the ergonomically designed leather seats. The look of the interior is completed by a sporty set of pedals and leather gear shift knob.
Following competitor Mini's lead, this is not the first limited edition model offered by Fiat for the 500. In the past the 500C was teamed up with Gucci, Diesel, and also released a "Pink" edition; and we can probably expect to see others in the future. Since 2007, this cute little car has sold over a million units worldwide.
No word yet on the Fiat 500's North American availability, but it is expected to hit European showrooms in June.
By Linda Aylesworth - autoExpert.ca