Back in 2008, General Motors lost its title of world’s biggest-selling automaker to Japanese giant Toyota, after a 77-year reign. But at least the American giant could continue to claim primacy in the huge and lucrative U.S. market.
Thirteen years later, Toyota has pulled that crown from GM’s head as well. GM's rule over its home turf is over - at least for now. For the first time since 1931, a company other than General Motors sat atop the vehicle sales chart in the United States at year’s end.
Toyota sold 2.332 million vehicles in the U.S. in 2021 compared to 2.218 million for General Motors. These figures were provided by the manufacturers. GM's U.S. sales were down 13 percent for 2021 - and 43 percent in the fourth quarter - while Toyota's were up 10 percent for the year.
In 2020, GM still had a healthy lead over Toyota with 2.55 million sales to Toyota's 2.11 million. Ford was third with 2.04 million.